Kia’s cars awarded as reliable and top performers
Kia UK is on route to break the 100,000 registrations mark in 2022 after defying disruptions to supply chains due to the COVID-19 pandemic. It delivered a 29% growth rate year-on-year with 90,817 new car registrations in 2021 and a record market share of 5.5%/
The remarkable achievements continue with Kia celebrating over three decades operating in the UK with more than 1.2 million cars sold since 1991.
The brand has consistently performed as a top performer in the National Franchised Dealer Association’s Dealers Attitude Survey, with near perfect scores for the most recent results across areas including profitability, support, and training.
Kia’s popularity with its dealer partners speaks to its ability to walk the fine line between delivering volumes, profits, and brand desirability. The dealers representing Kia have not only gained access to a slick operating team but also a product line-up that has remained consistent for many years.
With popular vehicles launching including the Sportage which has continued to be a top performer for the company representing 50% of all its sales. Nearly 30,000 new Sportages hit the UK roads in the last year alone.
An Electric Experience tour is already underway across Kia’s 191 showrooms. Dealers are well position to become local experts on EVs at a critical time when many consumers are considering the switch.
Read more: https://www.am-online.com/news/car-manufacturer-news/2022/05/11/kia-wins-manufacturer-of-the-year-at-the-2022-am-awards