Sandy Munro has released a two-part presentation about the engineering philosphoies of Munro & associates in comparison to real world examples as well as comparing them to Elon Musk’s 5 step approach at Tesla. 

According to Sandy Munro the design innovations should be primarily focused on value, quality, and profitability. 

One of the main factors to improve on is reducing the number of parts for virtually all products. This will result in lower costs, increase in quality and additionally, investments to launch and maintain the product will be a lot lower. 

Elon Musk’s approach to the production of Tesla consists of five main points:

1. 1. Enhance basic requirements

1. 1. Try and delete part of the process

1. 1. Simplify or optimise

1. 1. Accelerate cycle time 

1. Automate

The extreme progress at Tesla in correlation to the general shift to battery electric vehicles, is a catalyst of change within the industry. In today’s world, such methods need to be applied and competitors who apply them will quickly gain greater advantages. 

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